Inplace Hospitality

Inplace Hospitality is the management company behind our hospitality properties on the Jersey Shore. It operates The Surf Village in Bradley Beach, The Windswept in Point Pleasant Beach, and 502 Brinley next door to the Surf Village, along with the acquisitions we currently have in front of us.

The properties I’m drawn to tend to share a pattern. They already have an identity, a community, and a real business underneath them. They’re also often one sale away from disappearing, because a nine-bungalow compound or a mid-century oceanfront motel can be worth more as land for condos than as the business that’s already there. Either of ours could plausibly have been torn down. Part of why Inplace exists is to find places like that before it happens, keep what makes them worth keeping, and make the operating business work.

How it works

We do this with outside capital and partners, and we handle the full cycle ourselves: finding the property, structuring the acquisition, raising the money, running the renovation, and then operating the business day to day. Pricing, staffing, maintenance, guest experience, all of it. These are long-term holds, not flips. The idea is pretty simple: buy an interesting property with character, run it well, improve it carefully, and own it for a long time.

Technology runs through all of it. I build most of the tools and operating systems for these properties myself, covering booking, operations, and automation. That’s a big part of how a relatively small team can run several properties well.

What’s next

We’re actively looking for the next properties: independent motels, cottage courts, small inns, and unusual buildings with a hospitality future. If you know of one, send it our way. And if you’d like to invest in future acquisitions, join our investor network.